Chaya Milchtein tried her best to stay away from blue-collar TikTok, and for a little while it actually worked. In early 2021, her many thousands of followers on social media were largely industry outsiders, the majority women and queer people like herself, who looked to Milchtein for guidance on how to navigate the mundane but adrenaline-racked experiences of buying a car or getting an oil change in spaces frequently unwelcoming to customers who aren’t white men…
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